Lead the next wave of consumer businesses with IIM Calcutta’s Executive Programme in Integrated Retail Management (EPIRM)

Retail today is no longer defined by a store alone. It is a connected ecosystem, spanning physical spaces, digital platforms, services, and always-on customer touchpoints. Consumers move seamlessly between stores, apps, and marketplaces, redefining how retail businesses grow and compete.As B2C and D2C models scale rapidly, retail leaders must manage pricing, inventory, merchandising, and experience design with greater precision and speed. Data, digital tools, and AI now sit at the centre of decision-making, shaping demand forecasting, assortment planning, and customer engagement. This transformation is unfolding alongside a major industry shift - India’s retail sector¹ is projected to grow from around ₹81 lakh crore in 2024 to nearly ₹137 lakh crore (approximately US$ 1.6 trillion) by 2030, with organised retail set to more than double. In this evolving landscape, AI-powered tools, including LLMs influencing purchase decisions, are turning retail into a convergence of data, strategy, and consumer behavioural insight.Introducing Executive Programme in Integrated Retail ManagementRecognising the rapid evolution of the retail landscape and the growing need for leaders who can think across formats, channels, and technologies in B2C and D2C businesses, IIM Calcutta, in association with TalentSprint, Part of Accenture, has introduced the Executive Programme in Integrated Retail Management (EPIRM). TalentSprint will serve as the digital delivery and outreach partner for the programme.This future-ready programme brings IIM Calcutta’s academic depth and practical industry insights together, preparing participants to lead confidently in a changing sector.The Executive Programme in Integrated Retail Management (EPIRM) prepares professionals to lead across the full consumer business ecosystem where strategy, operations, merchandising, technology, consumer behaviour, and customer experience intersect. Moving beyond traditional retail, the programme reflects how modern consumer businesses operate across physical, digital, and service-led models.The curriculum blends foundational concepts with emerging shifts shaping B2C and D2C businesses, delivered through immersive sessions led by IIM Calcutta’s distinguished faculty and seasoned industry practitioners. Participants engage with contemporary case studies and real-world insights that mirror the complexity of today’s consumer markets.Hear from the Programme Directors The IIM Calcutta edgePowered by IIM Calcutta’s academic rigour and Triple Crown accreditation (AMBA, EQUIS & AACSB), this programme offers a globally benchmarked and industry-relevant learning experience.Consistently ranked India’s #1 business school by BT-MDRA Best B-School Survey 2023, Fortune India Best B-School Survey 2023, and Open Magazine Best B-School Survey 2024, the institute is also #1 in India for pedagogical experience (Financial Times). Globally, IIM Calcutta is the only Indian school in the CEMS global alliance, connecting participants to top international schools, companies, and NGOs.As India’s only Integrated Retail Management Programme, it offers a uniquely holistic and future-ready pathway for professionals aspiring to move into strategic roles. What makes EPIRM stand out

• Live learning with IIM Calcutta faculty and industry experts

Every class blends the academic depth of IIM Calcutta’s renowned faculty with the practical insights of senior industry leaders, ensuring high-impact learning that is both rigorous and immediately applicable to B2C and D2C business contexts.Integrated with modules on AI, the programme covers the full spectrum of modern retail and consumer business management: formats, strategy, communication, finance, shopper behaviour, digital commerce. This integrated approach helps professionals develop a broad, interconnected understanding, equipping them to act confidently across functions, channels, and business models.Participants gain hands-on exposure to digital tools, analytics, and AI technologies, reshaping forecasting, personalisation, operations, and customer engagement across physical and online channels. They learn strategic applications that drive growth, enhance customer experiences, and support data-driven decision-making in today’s retail landscape.Real-world applications are central to learning experience. Through practical assignments, case exercises, and a hands-on capstone project, participants strengthen their ability to analyse challenges, solve problems, and implement impactful solutions in live retail and consumer business scenarios.The programme offers two campus immersions - each scheduled for three days at IIM Calcutta that provide in-person interactions, deeper academic engagement, and peer learning. These visits allow participants to experience IIM Calcutta’s vibrant academic culture, connect meaningfully with faculty, and build networks with peers.Upon completion, participants receive a prestigious IIM Calcutta certification and earn Executive Education Alumni Status, joining a powerful network of 33,000+ professionals. This lifelong community offers credibility, connections, and opportunities for continued professional growth.Key learning outcomesBy the end of the programme, participants can leverage data, digital tools, and AI to optimise pricing, inventory, merchandising, and business decisions. Participants learn to build and manage omnichannel retail models, seamlessly integrating physical stores with digital channels. They also gain skills in designing store layouts and customer experiences that influence shopper behaviour and boost sales.They develop the ability to create customer-centric strategies that enhance differentiation, loyalty, and growth, applying analytical and strategic thinking to real-world retail challenges. Who should join this programme? This programme is ideal for -EligibilityGraduate with a minimum of 2 years of work experience and a Minimum 50% in Graduation/Post GraduationKey programme highlightsThe broader vision shaping India’s retail futureAs consumer behavior rapidly evolves, traditional models alone won’t suffice. The future belongs to those who can think of omnichannel, blending physical stores, e-commerce, AI-driven analytics, and data-enabled customer engagement. EPIRM by IIM Calcutta serves as a launchpad for working professionals and entrepreneurs ready to embrace this transformation with practical frameworks, actionable insights, and a strong professional network. Whether you are managing store operations, heading merchandising, running a B2C/D2C venture, or shaping customer experience across channels, this programme offers you the tools and capabilities to grow, innovate, and make a measurable impact. For more information about the programme, click here.Reference: Disclaimer: This article has been published on behalf of TalentSprint by Times Internet’s Spotlight team.